Steve Sanders Joins M Financial Group as Chief Operating Officer

September 1, 2025

M Financial Group is pleased to announce Steve Sanders as our new Chief Operating Officer.

As COO, Steve is responsible for overseeing daily operations across M Financial’s Distribution businesses — Insurance Solutions (including Product), Wealth Solutions, Corporate Solutions, and Member Firm Services — and our Technology function. His focus is on leveraging technology to integrate operations, creating synergy between business units, driving operational efficiency, and improving client outcomes.

Steve brings to M over two decades of distinguished financial services experience with a proven track record of driving growth and operational excellence. Most recently, he served as President of Retail Markets at Fidelity & Guaranty Life (F&G). Earlier in his career at Columbus Life Insurance Company, a member of Western & Southern Financial Group, Steve progressed through multiple leadership roles, including serving as the company’s Chief Marketing Officer.

Steve holds an MBA in strategy and finance from Notre Dame and a B.S. in business administration and finance from the University of Wisconsin. He is a LIMRA Leadership Institute Fellow with Certified Management Accountant (CMA) and Certified Finance Manager (CFM) certifications. He previously served on LIMRA's Life Insurance Advisory Board and has chaired multiple industry committees.

Steve is based at M Financial’s office in Dallas, Texas.

About M Financial

With over 140 Member Firms across the United States and in the United Kingdom, M Financial Group is one of the nation's leading financial services design and distribution companies. Since 1978, M Financial's network of independent insurance and executive benefit firms has served the needs of high-net-worth individuals, corporate executives, successful entrepreneurs, and Fortune 1000 companies.

For more information about M Financial, please email M Financial’s Communications team at communications@mfin.com.

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