THE STANDARD FOR EXCELLENCE

M Financial Group

M Financial Group is a leading financial services design and distribution firm, serving high-net-worth individuals and Fortune 1000 companies through a network of 140+ independent Member Firms. 

What Sets Us Apart

Our Value Proposition

M Financial creates value for our Member Firms through:

01 World-class expertise and knowledge
02 Superior, exclusive financial solutions
03 Unique reinsurance capabilities
04 Purpose-built technology platforms
05 Collective power and scale of the community

Core Values

Keep Clients First
Create Strength Together
Foster Innovation
Always Do the Right Thing
Focus on Transparency
Be Authentic
We help our Member Firms succeed, thrive, and realize their full potential.

At a Glance

M Financial By the Numbers

$232B
Amount of Life
Insurance in Force
$56B
Cash Value of
In-Force Policies
$85.7B
Reinsurance face amount
assumed by M
$2.9B
Sales measured by
First-Year Premiums
$749M
Total Death
Benefits Paid by M Life
>$200M
Pricing Improvements Passed
on to MF Clients since 1996
$1B
Member Firm Compensation Plan
Payouts since Inception
$382M
Dividends Paid to
M Stockholders since Inception
$1.4B
Distributions Paid to Stockholders &
MFCP Participants since Inception
$12.9B
M Retirement Services AUM
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LEADING THE WAY IN LIFE INSURANCE ADVOCACY

Industry Leadership

M Financial is a recognized voice in the industry. With 13 Member Firm Principals having served as president at Finseca (formerly AALU), the nation’s leading advocacy organization for life insurance professionals, with two currently on its board. M Financial is the only producer group, through the M Life Insurance Company unit, that is an active member of the American Council of Life Insurers (ACLI).

In the Community

M Financial and its Member Firms make a positive impact in their communities and the charities they support. Through local partnerships, volunteer activities, and increased philanthropic efforts, we have stepped up to address needs such as education, health services, food security, and youth programs. Generous giving is a central value within the M Community: showing up, giving back, and strengthening the areas where clients, colleagues, and families live and work.

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WE ARE M

2025 Annual Report

M Financial’s 2025 Annual Report provides an overview of the initiatives undertaken in the previous year to enhance value for our Member Firm community and clients. The report offers comprehensive updates on our business lines, financial performance, and our positioning for continued progress in 2026.  

Recent Posts

Alvaro José Muñoz Joins M Financial as Chief Financial Officer

M Financial Group is pleased to welcome Alvaro José Muñoz as the company’s Chief Financial Officer. Alvaro is based in M Financial’s office in Dallas, Texas. As CFO, Alvaro provides strategic and operational leadership across all financial functions at M Financial, including accounting, budgeting, treasury, tax, and investor relations. He

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M Financial Group Releases 2025 Annual Report

M Financial’s 2025 Annual Report captures the enhanced capabilities resulting from our multi-year transformation and offers a snapshot of M’s elevated performance trajectory. With an evolved operating environment to better serve our Member Firms and a focused growth agenda, M enters 2026 with momentum, confidence, and a clear sense of

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Throughout the Years with M

2025
New Era of Wealth
2024
M Expands Operations and Transitions Headquarters to Dallas, TX
2022
Aligning M Around a Shared North Star
2022
Russell Bundschuh Named CEO & President
2019
New Talent Initiative Launched
2010
M International Provides a Platform to Serve the Needs of Global Citizens
2006
Nationwide Becomes an M Partner Carrier
2006
A Significant Sales Milestone
2005
M Introduces Underwriting Advocacy Support for Member Firms
2004
Expanding Our Wealth Management Capabilities
2003
M Financial Plaza
2000
M Securities Is Launched
1997
Positioning M for the Future
1996
M Funds Offered through Variable Products
1993
Strengthening Advisor Relationships
1992
John Hancock Becomes an M Partner Carrier
1989
The Life Insurance Counselor
1987
Prudential Becomes an M Partner Carrier
1986
Unum Becomes an M Partner Carrier
1983
Pacific Life Becomes an M Partner Carrier
1981
M Financial Re
1979
The Benefits of Membership
1979
Bringing Firms Together
1978
M Financial Group Founded as a Collaborative Network of Independent Firms
2025

New Era of Wealth

M Holdings Securities transforms its broker‑dealer and corporate RIA into a modern, simplified, and scalable platform to deliver a faster, elevated advisor and client experience and position the M Community for the future.

2024

M Expands Operations and Transitions Headquarters to Dallas, TX

M opens a new HQ in the vibrant Uptown neighborhood of Dallas, TX, occupying the top two floors of The QUAD, a newly developed 12-story, state-of-the-art building.

2022

Aligning M Around a Shared North Star

M centers the organization around an updated mission statement: To help our Member Firms succeed, thrive, and realize their full potential.

2022

Russell Bundschuh Named CEO & President

Building on M’s legacy as the gold standard for the client experience, providing stability, strength, and expertise in a rapidly changing industry.

2019

New Talent Initiative Launched

M launches the Magnet Program to recruit and mentor the next generation of financial professionals.

2010

M International Provides a Platform to Serve the Needs of Global Citizens

M International gives M Member Firms access to U.S. and offshore insurance products with global client support across multiple segments of international insurance solutions.

2006

Nationwide Becomes an M Partner Carrier

Nationwide becomes an M Partner Carrier offering exclusive proprietary products.

2006

A Significant Sales Milestone

M sales top $1 billion for the first time.

2005

M Introduces Underwriting Advocacy Support for Member Firms

Dedicated expertise in exam results, case presentation, carrier negotiations, and capacity management to overcome challenges in the risk assessment process.

2004

Expanding Our Wealth Management Capabilities

M Wealth launches to provide sophisticated wealth management solutions to Member Firms and their clients.

2003

M Financial Plaza

M moves its headquarters to the LEED Gold certified M Financial Plaza in Portland’s Pearl District.

2000

M Securities Is Launched

M's broker-dealer combines market expertise, access to thousands of products, specialized services, and benefits of scale.

1997

Positioning M for the Future

M Financial Holdings Incorporated is formed to unify M Financial Group and its affiliates, giving Member Firms a greater stake in the company.

1996

M Funds Offered through Variable Products

Proprietary variable investment options provide access to the expertise and investment strategies of institutional managers generally not available in other life insurance products.

1993

Strengthening Advisor Relationships

M hosts the first National Advisors Conference, a prestigious gathering of wealth management and tax professionals, in St. Petersburg, Florida.

1992

John Hancock Becomes an M Partner Carrier

John Hancock becomes an M Partner Carrier offering exclusive proprietary products.

1989

The Life Insurance Counselor

M authors the first American Bar Association primer on life insurance due care, establishing M as a leading client advocate.

1987

Prudential Becomes an M Partner Carrier

Prudential becomes an M Partner Carrier offering exclusive proprietary products.

1986

Unum Becomes an M Partner Carrier

Unum becomes an M Partner Carrier offering exclusive proprietary products.

1983

Pacific Life Becomes an M Partner Carrier

Pacific Life becomes an M Partner Carrier offering exclusive proprietary products.

1981

M Financial Re

M Financial Re is formed to reinsure life business written by Member Firms.

1979

The Benefits of Membership

Carrier profits are shared with producers through the M Network for the first time.

1979

Bringing Firms Together

M hosts the first national Marketing Meeting at the Longbranch Saloon in Nebraska.

1978

M Financial Group Founded as a Collaborative Network of Independent Firms

Peter Mullin, Mark Solomon, Carl Mammel, and Eli Morgan (left to right) were intent on revolutionizing the industry for their clients.