Strong sales of products placed on M Financial’s unique MAGNASTAR platform reflect sustained demand for this proprietary multi-carrier private placement life insurance (PPLI) vehicle for qualified purchasers and accredited investors.
In 2025, MAGNASTAR first-year premium grew nearly fivefold, with assets under administration cresting the $10 billion threshold for the first time, ending the year at $11.8 billion. July, in particular, saw a significant spike in sales activity, with $933 million in first-year premium on 18 cases.
Launched in 2000, the unique nature of the MAGNASTAR platform sets it apart in the industry. The platform currently spans Prudential and Pacific Life, with expanded capacity anticipated in early 2026 to meet demand from M Member Firms, which are broadly engaged in this space.
“Magnastar is a truly distinctive offering that is extremely hard for other competitors to replicate,” said Russell Bundschuh, President & CEO of M Financial. “This capability offers significant future potential as we look to leverage our core design and unique platform into other adjacent product areas.”
MAGNASTAR is the industry’s only multi-carrier PPLI platform and is extremely difficult for competitors to replicate, providing a competitive advantage for the design and placement of complex PPLI cases.
About M Financial Group
With more than 140 Member Firms across the United States and in the United Kingdom, M Financial Group is one of the nation's leading financial services design and distribution companies. Since 1978, M Financial’s network of independent insurance and executive benefit firms has served the needs of high-net-worth individuals, corporate executives, successful entrepreneurs, and Fortune 1000 companies.
For more information, please contact M Financial’s Marketing & Communications team at communications@mfin.com.
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